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March 30-31, 2021 | Virtual Event

All times EST
Last year, eCommerce marketers found themselves presented with an uniquely captive audience.  With nowhere to go and not much to do, consumers turned to online shopping in unprecedented numbers. Once travel, retail shopping and going out all begin to reclaim their share of wallet, how can eCommerce brands maintain and build on the growth experienced in 2020?


This session will:
  • Provide a clear understanding of the trends that shaped 2020
  • Delve into budgeting and planning strategies for post-2020 eCommerce
  • Offer a multi-brand perspective on what works to turn customers into fans


Jennifer Dumas, Director of Marketing, Hammacher Schlemmer

Timing is everything, especially when it comes to marketing. Customer journey mapping can often make the difference between offering a customer the right product at the right price right when they need it and promoting a price drop for an item that customer just ordered from your competitor.


During this session:
  • Learn how to map the customer journey across channels
  • Gain skills for deciphering between over saturation and staying top of mind
  • Master analysis of buying behavior to know what message will result in a purchase
For these sessions presenters will have the option to share a brief (20 min max) recorded presentation and/or slide deck in advance so that attendees come informed and prepared for discussion to the roundtables
The era of cookies driven marketing will soon be in the rearview mirror. Without these useful little trackers of online behavior, how can you continue to learn about your customers in ways that allow you to engage with them meaningfully?


During this session
  • Learn what leading marketers believe will replace cookies
  • Find the balance between Privacy and Personalization
  • Establish new approaches for thinking about attribution in a world where digital and analog experiences are fully integrated.

Track A – Catalog Essentials

Track B – Ecommerce Growth

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Track A Session 1 – Catalogs 101 Part One

The why and how of launching a print catalog in a digital-first age.

Steve August, VP, Marketing, Road Scholar
Dana Springfield, VP, Dover Saddlery

Track B Session 1 – The Role of Customer Support in Marketing Retention
Marketing for retention varies greatly from marketing for new customer acquisition and part of the challenge for retention marketers is the reliance on other departments to complete the customer experience. The customer support team in particular can play an instrumental role in retaining valuable customers and even upselling them when possible.

Track A – Catalog Essentials

Track B – Ecommerce Growth

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Track A Session 2 – Catalogs 101 Part Two

The why and how of launching a print catalog in a digital-first age.

Steve August, VP, Marketing, Road Scholar
Dana Springfield, VP, Dover Saddlery

Track B Session 2 – Content that Serves both Marketing and Merchandising
Today’s customers expect consistent brand messaging across every interaction. Therefore eCommerce marketers and merchandisers must ensure the content tells a consistent brand story whether that be on site via e-mail or in the packaging itself when customers receive their orders.

Craig Kapilow, Senior Director, Brand Partnerships and Integrated Marketing, Rue/Gilt Group

Track A – Catalog Essentials

Track B – Ecommerce Growth

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Track A Session 3 – Interactive Catalog Critique Session – Looking at Catalogs Like a Customer
A live and interactive look at actual brand catalogs to assess what works and what doesn’t.
Track B Session 3 – Using Real Time Data to Personalize eCommerce Experience
Personalization has been both a boon and a trap for eCommerce marketers as it requires walking the fine line between creepiness and convenience. Only through collaboration with data and analytics teams can these marketers have the insights needed to personalize eCommerce experiences in ways that drive sales instead of driving customers away.
In a perfect world, your customers consider your brand an exclusive club of which they feel lucky to be members. This kind of relationship keeps customers coming back to your brand no matter the particular offer.


This session addresses


How you can foster customer loyalty and fandom
  •  
  • The financial benefits of consistent, committed customers
  • What business practices support customer retention in partnership with marketing
All times EST
For many, the inbox has become an overwhelming time suck. Therefore, using this convenient and inexpensive communication effectively for marketing can be very tricky. This session will

  • Present strategies to increase email opens and clicks
  • Offer ways to tie email into other marketing channels to make it more compelling
  • A/B testing to increase the impact of marketing messages

  • Jeff Sass , Chief Marketing Officer, Paw.com
    Case Studies in Podcasts, Influencers and Partner Marketing

    Your marketing options are not limited to print or digital. Many brands are finding success with podcasts, influencers, partners and other forms of marketing.

    During this session

  • Learn cost-effective ways to test new marketing channels
  • Hear actual case studies from the frontlines of innovative marketing
  • Gain tactics for building relationships that support your eCommerce growth


  • Joaquin Arce, Chief Growth Officer, Bearaby
    For these sessions presenters will have the option to share a brief (20 min max) recorded presentation and/or slide deck in advance so that attendees come informed and prepared for discussion to the roundtables.
    If you limit your selling opportunities to your own online store via your owned marketing channels you may be missing some big paths to increase income. Selling and promoting your products on other sites and platforms may turn out to be your most profitable options.

    This session offers

  • Strategies to work with as opposed to against major eCommerce sites
  • Partner marketing that extends your brand awareness in valuable ways
  • Tactics for controlling the customer experience outside of your own ecosystem


  • Veronica Armstrong , CEO & Co-Founder, Isle de Nature

    Track A Tapping into Direct Mail and Print

    Track B True Multi-Channel Digital Marketing

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    Track A Session 4 – Value/Price Based Marketing Messaging
    It can be frustrating as a creative marketer to realize that none of your cool designs or innovative campaigns catch the attention of customers as much as a single powerful word – SALE. This session will address how to message and time price marketing for the greatest impact.
    Track B Session 4 – Mobile First Marketing via Push, Text and Apps
    Today’s customers have a point of contact in their hand almost all the time – their smartphones. How you reach your customers via push, text and apps makes all the difference between interactions that increase sales and irritating pings that trigger disengagement. The speakers in this session will share strategies for smarter smartphone marketing.

    Track A Tapping into Direct Mail and Print

    Track B True Multi-Channel Digital Marketing

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    Track A Session 5 – Making the most of Every Dollar Spent on Paid Media
    Ten years ago social media offered a wild west for native advertising and brand building. Social media platforms have since gotten wise to the value they offer and thus have made it harder to reach your audience without spending money. This session offers an actionable analysis of when and how to spend money on paid media.
    Track B Session 5 – SEO Marketing for Where Customers Search Now
    The line between eCommerce markets and search engines have grown increasingly blurry. Many customers go straight to Google and/or Amazon and/or Instagram when looking for a particular item. Therefore SEO marketing strategy needs to shift in order to keep pace with this changing behavior so that when customers search for what you sell, they find you at the top of the list.

    Track A Tapping into Direct Mail and Print

    Track B True Multi-Channel Digital Marketing

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    Track A Session 6 – Surprise and Delight your Customers with Print Marketing
    Print marketing offers a very unique timeframe for customer engagement – the walk from mailbox to home. Using a print piece to deliver a powerful offer with great design can not only delight your customers but will translate into sales in ways that yet another email or pop up ad simply cannot. This session offers specific tactics for ensuring your print spend pays for itself and then some.
    Track B Session 6 – Developing Authentic and Resonant Content
    The most authentic messaging about your brand often comes from your current customers. If you create a product that people love and invite them to share their love with others that creates content that truly resonates with potential new customers.

    Michael Bolen, Head of Content, hims & hers

    In times of strife, many customers seek to make a positive impact with every action including with every purchase they make. Therefore, it has never been more important to develop and authentically express a brand mission and ethos beyond just selling products and making money.

    This session addresses

  • The business value of a clearly stated mission
  • Strategies for demonstrating your mission with your marketing
  • How to align your mission with your brand in ways that make sense to the
  • customer


  • Jen-Ai Notman, Brand Activation & Mission, Leesa

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